Funnel-Ally — Marketing Analytics Built for Sports Leagues and Facilities
For Sports Leagues + Facility Operators

See your full funnel. Spot the leaks. Fix what matters.

Funnel-Ally unifies your marketing, registration, and payment data into one dashboard, then uses AI to tell you exactly where players are dropping off and what to do about it.

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What is Funnel-Ally

One dashboard for your full player journey

Most leagues run ads in Meta, drive traffic through a website, collect registrations on a separate platform, and process payments through Stripe. Each tool reports in its own silo. Nobody sees the full picture.

Funnel-Ally connects all of it. From the first impression to the final payment, you see every stage of how a player becomes a customer, and exactly where the drop-offs happen.

Impressions 847K
Site Visitors 62K
Program Views 18K
Registration Started 4.2K
Payment Complete 2.1K
Why Operators Choose Funnel-Ally

Stop guessing. Start fixing.

Built specifically for how recreational sports businesses run, with the data sources you already use and the answers you actually need.

1

Connect your data once

Google Analytics, Search Console, Meta, and Stripe plug in through secure OAuth. No spreadsheets, no manual exports, no monthly reporting drudgery.

2

AI tells you what to fix

Every week, Funnel-Ally reads your data like a marketing analyst would. It surfaces the highest-leverage actions to take and explains why they matter.

3

Ask anything, get grounded answers

The built-in chatbot knows your data. Ask "what changed last week" or "where am I losing the most players" and get specific, sourced responses.

4

Smart attribution by sport

See which sports drive revenue. Pickleball, softball, basketball, leagues, tournaments. Track revenue by program even when your tagging is incomplete.

5

Works around messy tracking

Most leagues have incomplete tagging. Funnel-Ally uses proxy signals to keep your dashboard accurate while your developer catches up.

6

Track every change you make

Built-in change log links your AI-recommended actions to actual outcomes. See what worked, what didn't, and what to test next.

How It Works

Up and running in under an hour

No code changes on your registration platform. No data migration. No agency contracts. Just connect, watch, and act.

01

Connect your accounts

Authorize Funnel-Ally to read from Google Analytics, Search Console, Meta Business Suite, and Stripe. Read-only. Always.

02

Configure your funnel

Map your stages, set your goals, and define your sports. Funnel-Ally adapts to how you actually run your business.

03

Get weekly insights

The AI Funnel Read delivers the three actions most likely to move your numbers. Every week. Every season.

Built for People Who Run Real Operations

If you're spending money to fill leagues, this is for you.

Recreational sports leagues Adult kickball, softball, pickleball, basketball, volleyball, soccer, and everything in between.
Sports facility operators Court rentals, memberships, programs, leagues, and tournaments running through one or many locations.
Tournament organizers One-time events that need clear conversion tracking from ad spend to participant signup.
Multi-location operators Spinning up new cities, brands, or properties. Funnel-Ally scales with you.

See your funnel for what it really is.

Get started today. Connect your data, see your full funnel, and find the leaks you've been guessing at for years.

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